Q3 what kind of media institution might distribute your media product and why?

I analysed several media publishing houses in order to decide on which publication would be right to publish my magazine. I chose the Bauer media brand to produce and distribute the magazine I had created.

When choosing I believed it was a good decision for a few reasons, first Bauer was a great choice do to the features of the audience; Bauer has experience in creating musical magazines. This is an advantage as they are knowledgeable within the magazine layout and are very skilled when magazines are involved. However although magazines are already in place, the magazines in the music category have no relations to R&B or hip hop music which is the genre for my magazine. This means that the business will move into a new market, which is expansion for the organization. This new market may be a very large part of the population the magazine could be very successful in this case, resulting in a large some of money coming in from this idea. The magazines already existing including Q, MOJO and KERRANG are focused on the rock and pop genre this is likely to be an upper class, white audience. A hip hop/R&B Magazine will open fields for black audiences which take up a lot of the English population. The audience I have aimed at are also teenagers the majority of the magazines in the music section are aimed at an older audience which is another benefit to why it could sell within this publishing house. The introduction of my music magazine or any within the music genres hip hop or R&B will help expand the media industry selected.

Next, there will be a large financial advantage included with the magazine I have created. The audience that I have picked is unlike any of the audiences within the music category in the media group. The publishing off my magazine within this company could enhance popularity of the business. The audience which could be aimed at black, hip hop music loving teens could be a very trendy positive amongst the costumers.

I would like to distribute my magazine in corner shops across the country, these are not only easy to get to and on nearly every street, but are used a lot by the audience I have chosen. Teens find themselves around corner shops a lot and this makes it even more likely for the magazine to attract the eyes of the audience. Next I will encourage subscriptions to the magazine so that I could get a brief on how many people are repeat customers and how much the business is growing.