Q5 how did you attract/ address your audience?

At the beginning i undertook audience research to see who ill be aiming my magazine at and also what will appeal to my audience. My audience were attracted firstly by the first thing you can see, the front cover photo. This is not only central but is also very bold taking up most of the page. The picture on the cover page determine wether my audience decide on buying or leaving the magazine. The model used in the picture was either in and around the same age as the audience i chose, this could help people both relate and also associate themselves around her and her characteristics. The model is wearing clothes that represent hip hop/ r and b singers of our era, although this genre of music suggests a black ethnic group, i wanted to use a latino model to break this stereotype and show a new appearance to this genre.

My audience was also attracted through consistently keeping the focus on the Hip Hop/ R And B music scene. Centering topics around issues connected with this genre, meant even more appeal, the cover lines and matters discussed constantly throughout the magazine gave the reader exactly what they wanted. I also used a few already established names in that industry to engage the market even further, for example one of the cover lines read "Chipmunk- Diamond Addiction" the simple phrase diamond addiction will appeal to the audience i have targeted and make the audience want to read into it including when linking this with chipmunk. Diamonds are an object associated with chipmunk, my knowledge of this made me decide on using this in creating promotion of the magazine. Although all cover lines were not about already recognizable artists, and in order to keep it both original and current i decided on using a new made up artist as my main headline.

During my media product i used different fonts to give the magazine a modern, present look, which is an aspect of the genre of music i had decided on. My fonts were a mixture of both fonts downloaded from DaFont.com and ones already installed into word. The font that was downloaded was actually called headline this font definitely helped in creating a trademark, noticeable look. this was another way i used to attract the audience whilst creating uniqueness and making the magazine look singular.